Head of Client Solutions, BBVA Mexico
Degree in Business Administration from the Universidad Autónoma Metropolitana. General Manager of Client Solutions at BBVA Mexico. He is responsible for the evolution and development of the value proposition for retail banking. He is an expert in the development of digital solutions and is a promoter of the disruptive transformation of the financial industry.
For more than 30 years he has served as a manager in various areas of banking, starting in Casa de Bolsa at BBVA Bancomer, including Marketing Management, Business Development and reaching to serve as Chief Innovation Officer at BBVA Madrid, Spain. At Client Solutions BBVA Mexico, he is in charge of the areas of Solutions, Products, Investments, Means of Payment, SMEs, Marketing, Business Development, CRM, Big Data, Innovation and Insurance.