Rolando Arellano. Chairman, Arellano Consultoria para Crecer

Rolando Arellano

Chairman, Arellano Consultoria para Crecer

Logo Arellano Consultoria para Crecer  (Perú)

He is one of the most prestigious experts in marketing for developing countries and the most published author in Latin America of marketing books. He has 19 books published in Peru, Mexico, Canada, the United States and Spain, and more than 400 articles in academic and professional magazines. His work on lifestyles and consumers in marginal zones of Latin American have led to the development of new products and services aimed at integrating millions of people into the formal economy.
He has a Ph.D. in Quantitative Marketing from the University of Grenoble, France. He also has a degree in Psychology from Pontificia Universidad Católica in Peru, and a Master's Degree in Administration from the graduate business school Escuela de Administración de Negocios para Graduados (ESAN), also in Peru. Among other positions, Rolando has been Lecturer in Marketing, Program Director for International Business and Director of the Marketing Department at Laval University in Quebec. He has taught or teaches in prestigious educational institutions including Centrum; Centro de Negocios de la PUCP, the Instituto Tecnológico de Monterrey, Mexico and others in North America and Europe
He is President of Arellano Consultoria para Crecer, a research and consulting firm based in Lima Peru, with operations in many Latin American countries specialized in strategy and in commercial and social marketing. He is member of the board and counselor in some enterprises and in institutions as the National Council for Development and International Solidarity (CNDSI) of the French government and the Lima Chamber of Commerce.

Areas of expertise

Social and Business Marketing
Developing Countries
Consumer Behavior