The UK Strategy for Financial Wellbeing 2020–2030

Nudging, behavioural economics, BBVA


The Money Advice Service published a Financial Capability Strategy for the UK in 2015. It then began to build evidence, and talk to stakeholders to develop key themes. All the good work since 2015 has made its way into this document, but we are now taking this further. We have called this new strategy The UK Strategy for Financial Wellbeing. We think the easily understood word wellbeing will help us to draw in a wide range of public, private and voluntary sector partners.

This document, the UK Strategy for Financial Wellbeing, sets out the goals we believe all organisations should work on between 2020 and 2030. Our forthcoming Corporate Strategy will detail the work MaPS will do both to coordinate the UK Strategy and to combine, improve and deliver guidance and advice services.

Full content of the publication


Financial capability Financial Wellbeing Government National Strategy


Money And Pension Services

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Date published


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United Kingdom





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