Financial education, financial competence, and consumer welfare

Recurso, EduFin, BBVA


Motivational rhetoric, is it truly effective?

Employers routinely attempt to address deficiencies in financial decision making among their employees by deploying educational interventions that are brief and laden with motivational rhetoric. The object of the rhetorical elements is to compensate for brevity by making the material engaging, memorable, and actionable. This analysis shows that motivational rhetoric can have the unintended effect of distracting from substance and promoting an indiscriminate one-size-fits-all response.

Full content of the publication


Financial capabilities Financial competence Financial education Financial literacy


Sandro Ambuehl

Annamaria Lusardi

Academic Director, Global Financial Literacy Excellence Center (GFLEC)

B. Douglas Bernheim

David Zuckerman

Fulya Ersoy

Additional Information

Date published


Document Type

Working paper




Academics, regulators, policymakers, public authorities, private sector



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