Motivational rhetoric, is it truly effective?
Employers routinely attempt to address deficiencies in financial decision making among their employees by deploying educational interventions that are brief and laden with motivational rhetoric. The object of the rhetorical elements is to compensate for brevity by making the material engaging, memorable, and actionable. This analysis shows that motivational rhetoric can have the unintended effect of distracting from substance and promoting an indiscriminate one-size-fits-all response.
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Academics, regulators, policymakers, public authorities, private sector
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